The right landing page dictates your prospect’s decision on whether or not to do business with you.  It is really that important.  There are many components to a superior landing page.  These include

1 – The title.  You need to make your headline stick out.  Think about your prospects, the first things you want them to know about your page.  To do this, you need to put yourself in your prospect’s position.  What would they want to read?  There are certain words that are more important.  Sure, to tell them they will make loads of money is a good start, but exactly how much can they expect to earn in their first month?  Year?  etc.  However, the most important word to put in any advert is the word ‘free’.  This word is the most powerful word in existence, simply because everybody loves something that is free.

The colours you use must complement each other.  To ensure that your colours do complement each other, you need to use the colour wheel below to help you design your colour scheme. 

The colours on the opposite sides of the wheel from each other are complementary colours.  This means that the colours will go together better and complement each other.  For example, purple and yellow are complementing each other, as are red and green.

It can be helpful to have a video, although this issue is not essential.  People love to watch videos and I recommend that you make use of them, especially in YouTube.  However, in your landing page, a photo will suffice.  I have the same picture you see at the top of this page in my landing page, although my landing page programmer has cleverly swapped the bottle in which I hold my bottle of aftershave.  This works well for me.  If you do use a video, make sure it is short and straight to the point.  Don’t leave the prospect with a really drawn out video because they will be more likely to lose interest and navigate away from your landing page.

The text you use should also be straight to the point and not long winded and drawn out either.  Minimise the amount of text you use as much as possible, but remember to keep it powerful by using words like ‘free’, ‘money’, and ‘the life you’ve always dreamed of’ etc.

Lastly, but one of the most important points you have to remember is to use an autoresponder to collect your prospect’s name and contact details.  When you get these, they are giving you permission to send them information on your business and send them your email series.

Of course, you can always go to elance.com and get someone else to design it for you, but you now know how your landing page should look.

Filed under: Internet Marketing

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